Are you wondering why I wrote an article on considering Bing as a medium for SEM or search engine marketing at all when Google is so popular. Article aims to show you a comparison of my own campaigns using Google AdWords and Bing.
Not familair with what is search engine marketing or PPC.Read our earlier blog on SEM-PPC
It looks stupid to many digital marketers when we talk about Bing, I was also one of them until I tried out Bing ads personally. After my experience with Bing ads I thought of sharing all advantages I got from Bing platform. It is a natural tendency to follow the crowd or do whatever many people are already doing. I am not an exception here, after advertising using google and its expenses I realised that it is necessary to look for different mediums or channels to make the website known. While evaluating other options I registered myself with Bing ,to my surprise I got an offer of Rs. 3000 free credit from Bing to try out search advertisement with Bing.Hope you could also get this free credit from Bing and get benefited from it.To register with Bing clik here
I started with Bing and initially felt it very different, it took me 1-2 hrs to learn and then it was cool, overall method is very similar to google AdWords. Take a look at the features of bing and it looks very similar to AdWords.
Easy to use no much effort to set up.Even you can import AdWords campaigns.Bing is the second most used search engine
Very important -Low Cost:
8-10 times cheaper than Google AdWords for same keywords. I ran a campaing using Bing for my topic was web design and I used about 6 keywords and analysed the campaign results.Take a look at cost comparision between google and Bing bid prices.Left side is Google Adwords and right side is Bing.I have real campaign results from Bing.From below picture you can see that the keyword "web design" costs Rs69.8 in AdWord and Rs8.8 in Bing.You could search this in keyword planner and come to a conclusion.
Good CTR (click through) ratio: Minimum 1.3 % and maximum of 5.5% is seen in below campaign.This is also promising,
Low CPA : It depends normally on how appealing the content is , even with that the cost of acquisition is low with Bing due to the cost per click is low .For a web design advertisement I got CPA of Rs 80 per lead. I hope this is not bad as cost per click of Google itself is near to 80Rs for the keywords used.
Better average position : Get better average position due to less competition.
-Keyword planner tool that gives an idea about search volume and trends and bid price. Look at below picture to see how you could go to keyword research tool after logging in.
-Geographic’s targeting or location targeting is possible
-Enhanced and manual bidding possible
-Broadmatch,exact match,negative keywords -all these options are available
-Analytics is not as good as google analytics to get insights of visitors
-Location targeting is not available in countries where Bing is less popular
-Overall less traffic compared to Google
Hope this article helps you all for your personal journey.
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